Vida Marketing | data-based marketing specialist


Fleet Foxes become National Park Protectors

The focal point of Vida’s June 2018 campaign for the Foundation for National Parks & Wildlife (FNPW) was a video we created showing the natural beauty of Woomargama National Park in southern NSW. The aim of the campaign was to raise $229k to purchase 229 hectares of available nearby land to add to this Park’s footprint. Given FNPW’s mission is to ‘protect and preserve’ native habitat and animals, Vida negotiated with Grammy-nominated Seattle Folk Rock band, Fleet Foxes to use their song ‘Your Protector’ royalty free as the soundtrack to the video. Different edits were made for website and e-DM, PR, Crowdfunding and Social Media. After just 5 weeks in market, the campaign had raised more than the $229k target amount.


Vida re-appointed to Pub2Pub for 4th year running

Rotary Club of Brookvale has again asked Vida to conduct all marketing and comms. for the 26th running of the Pub2Pub Charity Fun Run & Festival. Already we’ve created a new event web site and registration system, appointed Sea Eagles Legend Steve Menzies as a new event ambassador and achieved excellent media coverage. As a result, early registrations are already approaching the 2,000 mark. Given the donor fatigue associated with peer2peer fundraising, Vida has also put in place new fundraising strategies such as seeking donations at point of registration and introducing the concept of ‘Virtual Runners’. The event will be held on Sunday August 26 and hopes to raise another $250k for distribution to some wonderful local charities.


COLORBOND® steel homeowner engagement

Vida is currently helping client, COLORBOND® steel, to promote an exciting competition celebrating the launch of their new ad. campaign for COLORBOND® steel Surfmist® Matt. It features a chance to WIN a long lunch with former ‘The Block’ contestants, Kyal and Kara + $10K cash. The winner can ask the couple questions about their renovations and discuss their own building plans. This promotion is part of the CRM program Vida is conducting in conjunction with BlueScope.