The Vida team is as diverse as its client base. Members of the team come from different cultural backgrounds (Australia, the Philippines, the U.K. and U.S.) and have a wide variety of skill sets, preventing the business from ever being pigeonholed as "just another DM agency". Strategic Planning, Database Services, Creative Writing & Design, Corporate Community Engagement, PR, Sponsorship, Event Management, Travel and Tourism… all are components of the Vida offering. Key members of the team include:

Anna Cosio Anna has worked in the specialist field of Direct and Database Marketing for over 15 years and is acknowledged as one of the real experts in the discipline, Australia-wide. Former Database Marketing Manager of CW Database Services, she has qualifications from both ADMA and the Database Marketing Institute U.S.A. Anna is also a published columnist on the subject and the winner of both domestic and international Direct Marketing awards. She has designed, built and/or managed databases for a range of clients including Alfa Romeo, AGL, Andrew Harris Vineyards, BMG Australia, Colonial State Bank, CSR, Digital Networks, Hasbro Australia, Janssen-Cilag Pharmaceuticals, Mercedes-Benz, Microsoft, National Geographic Channel, Oracle Corporation, Sheraton Hotels, St Vincent's Hospital, Sybase Powersoft, UKTV, WC Penfold, WIRES, WSPA and Yves St. Laurent.
David Keogh David has been a professional writer for over 25 years, in advertising/marketing since 1980 and has specialised in Direct Marketing since 1983. A great believer in the importance of Life Experience to any writer, his CV also lists time spent as a journalist, publicist, poet, editor, theatrical agent, venue booker, band manager and tennis coach. He has worked for multi-national ad. agencies, lectured at tertiary level, and run several successful businesses. David has held such senior agency positions as Head of Copy, Creative Director and Head of DM and is a multi-direct marketing award winner at both domestic and international level.
Gina Hill Gina was a former colleague of both Anna and David at the agency formerly known as Cartwright Williams (now iLeo). She has worked in Database Marketing for over 10 years, understands the technical side of databases and has qualifications from both the Database Marketing Institute & ADMA. Gina brings a wealth of experience to Vida, having implemented and managed many client databases and managed Database Marketing campaigns for clients such as Subaru Australia, EMI Music, Virgin Records, Atari, CSR, Oracle, Clarins and MasterCard International. She also fits the Vida ethos as a supporter of human rights and shares our passion for promoting sustainable business practices. Gina has great organisational skills and a fastidious attention to detail: ideal characteristics for managing the vital client services side of our business. In essence, she makes sure things get done, correctly, on time and on budget.
Jackie Francis Jackie is a former Advertising/Marketing Communications student at Macleay College, where she was taught Copywriting & Concept Development by none other than Vida’s Dave Keogh. An absolute pocket rocket with a high energy level, Jackie is passionate about her work and very self-motivated. She’s committed to delivering excellent client service through her exceptional organisational skills and extreme attention to detail. She has previously worked with Kaleidoscope Marketing, Brave New World and Peach Advertising on accounts including Panasonic, Wyeth Nutrition, Parmalat, Olympus, GSK, Cerebos, Weight Watchers, Esprit, McWilliams Wines, American Express, Kia Motors and Neverfail. Her ability to prioritise, multi-task and follow through in a fast-paced environment fits perfectly with ‘a day in the life’ at Vida.
Garet Griffin With previous titles including: Senior Database Administrator, CRM Director and Lead Solutions Architect, it is safe to say that Garet is Vida’s go-to ‘techie guy’. He has over 15 years experience in Database Marketing, notably as Database Marketing Director for Mandalay Bay Resorts, the largest casino operator in his native Las Vegas. An ex-Microsoft Project Manager, Garet is responsible for specifications of technical requirements, information/process modelling, platform, database architecture and content management interfaces. He works closely with Anna to assist those clients requiring construction of a marketing database from scratch, or the upgrading of an existing database to suit contemporary marketing techniques. (You may not always understand what he says, but he’s the best there is in his field.)

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