At GoodKarma we view CSR as an opportunity for every business, from the smallest to the largest, to benefit from the social, environmental and economic values you hold. We believe that by incorporating CSR into your business strategy, you’ll be better able to fulfil your purpose and achieve your business goals. And in our view, strong business drives innovation and development in the society we all share.

Who can benefit from our CSR services? Any organisation that wants to or already embraces CSR as a way of operating. That includes both private and public companies, not-for-profit organisations, consultancies delivering CSR training or services, federal, state and local government departments that advocate or practice CSR and educational institutions.

A word about terminology
We have decided for the moment to adopt the term ‘CSR’ as it is the most commonly understood ‘shorthand’ way of describing an innovative approach to building business resilience. But it is not the only term used to capture all the concepts it embraces. Others include:

• Sustainability
  Sustainable development is development that meets the needs of the present generation without compromising the ability of future generations to meet their own needs. To operate sustainably, a business must act in a way that is supportive of the physical environment and also the communities and economies in which it operates.

• Triple Bottom Line (TBL)
  Everyone understands the traditional bottom line measurement of business activity as a description of its financial performance. The TBL invites business to also consider the effect of its activities on society and the environment. The TBL is therefore a framework for measuring and reporting on the social, environmental and economic performance of business. It is sometimes described as a business’s impact not just on profits, but also on people and the planet.
  
  
• Corporate Community Investment/Involvement/Engagement
  This really is just a slice of the CSR pie. The concept can range from good old-fashioned philanthropy all the way through to strategic partnerships between the for-profit and not-for-profit sectors. Whatever form it takes, it is usually understood to reflect an acknowledgement that business has a social responsibility to ‘invest’ in society that goes beyond the short-term pursuit of PR benefits.

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